J. Hill

Branding Project | 2015

  • Logo Design Concept

JHill, a local musician wanted a new brand to promote her music. I used her outgoing personality and ‘80s vibe as inspiration to develop bold, disruptive, and gnarly logos.

How do you cater to a woman whose idol is Madonna? By creating something as wild and free as the “Material Girl.” I synthesized electrified colors and custom typography to reflect Jennifer’s neon personality and illuminating style.