Limelight Bank

CCBank needed a name, tagline and logo for their new online banking service. They asked for logo lockups that represented the brand’s solar energy initiatives and positioned the bank as reliable and trustworthy.

I was part of the brainstorming team that developed naming and tagline variations. I then created five logo concepts that played off the chosen name, using elements of the sun and earth to visually represent solar energy. My fellow designers and I presented our concepts to the client, resulting in a coworker winning the final stage. I enjoyed the bright color palette of this project, as well as the process of integrating the company’s eco-friendly initiatives.