Skippy

Peanut butter is peanut butter, right? You’re nuts. When Skippy launched their new product line, I played up its 100% naturalness with a right-out-of-the-shell theme that showcased their Creamy and SuperChunk options.

This was actually my first project where my creative director said “I am giving you no direction, I want you to come up with a concept on your own.” It felt great to be conceptual, pitch my idea, and have that idea be accepted by my peers and the client. This will always be the project where I learned how to stand on my own two feet in the agency world. I’m super proud of it.